Our clients are small cybersecurity companies that are big on making an impact in the world. The probem is, their marketing isn't making an impact on anyone.
What do you do when you can't afford a full-time CMO but you need better marketing results to grow your tech company?
That’s where we come in. Good Gnus takes the chaos of marketing off of your plate and creates a clear path for growth that differentiates your company from the competition.
How we’ll work with you
Sometimes just getting started is overwhelming. Don’t worry, Good Gnus has you covered.
The first thing we’ll do is meet with you over coffee or Zoom to get to know one another. If it feels like a good fit, we’ll walk you through our process. This starts with a digital marketing strategy that’s tailored to your current situation and designed to get you to the next level. We won’t do anything that doesn’t fit your company’s (or your customers’) needs.
From there, Good Gnus will begin running your digital marketing retainer. We’ll provide the content and bring in strategic partners to handle any additional needs you may have — social media, SEO, web design, or paid advertising.
All the heavy lifting is taken off your shoulders, and your brand’s unique message is amplified.
What's with the name?
“Gnu” is another name for wildebeest. But "Good Wildebeests" didn’t make any sense.
What drives Good Gnus
Good Gnus runs on five foundational principles.
Deliver the best
Do all things with excellence.
Invest in others first
We're here to serve, not to be served.
Enjoy work, love life
If it doesn't bring delight, why do it?
Spread truth and grace
Because the world needs it.
Do what needs to be done
Our clients are counting on us.
Meet the leadership team
Bill Kerschbaum
Bill is the Owner and Chief Everything Officer of Good Gnus. He’s been writing professionally since 2005 and entered inbound marketing in 2014 at a HubSpot partner agency. He’s been an independent marketing consultant since 2017 and rebranded his business as Good Gnus during the pandemic — when we all needed a bit more good news.
Bill lives in Ann Arbor, MI, with his wife, two teenage sons, and a dog. There’s also a cat in the house, but don’t blame him for that. Bill is an avid bread baker, chess gamer, and outdoors lover. Most (warm) weekends you can find him kayaking, playing disc sports, hammocking, or camping in Michigan’s Upper Peninsula (where Paradise is found. Literally. Check a map.).
Stand out from the competition and elevate your brand